How Adidas strives to make a mark in Climate Change and decarbonisation?

Adidas sustainability

Adidas, one of the most popular sportswear brands in the world, has pledged to reduce its global carbon footprint by thirty percent by the year 2030, thereby playing a pivotal role in combating climate change. Adidas strongly and firmly believes in the notion laid down by the United Nations Organization that climate change happens to be the most pressing and long-term challenge plaguing our civilization. Every step taken in the field of combating climate change lays down the stepping stone towards building a healthier future, and Adidas striving to reduce its carbon footprint serves as a strong motivation to all its counterparts to do so too.

Fashion being one of the most polluting industries in the world, Adidas aims to create sustainable and fashionable sportswear. Currently, six out of ten Adidas products are manufactured using sustainable technology. The company aims to increase this number from six to ten by the year 2025. Besides, over seventy percent of the polyester used in their apparel and footwear is recycled. They aim to incorporate exclusively recycled polyester into all their apparel and footwear by the year 2024. These will be made using plastic waste from beaches and coastal regions all over the globe.

Adidas has also launched a programme ‘Choose to Give Back’ in the year 2021 in the United States of America. This is a resale programme for used clothes in good condition. Besides extending the lifecycle of their products, this initiative provides a huge impetus in combating climate change and preventing undue pressure on the environment.

The company has also nurtured novel innovations and scientific investigations to generate products using natural and renewable materials. The researchers have come up with a leather-like material made from the mycelium of mushrooms and other fungi. Its prototype was launched in 2021 and has been named Stan Smith Mylo.

Adidas has also partnered and collaborated with several other companies in order to further propel its motive.  It partnered with Allbirds in the year 2021 to manufacture a range of shoes produced using the lowest carbon footprint ever. Spinnova, Pond and Infinite Fiber are three companies that have partnered with Adidas to produce exciting innovations in the field of sustainable development.

To conclude, Adidas has not only played a major role in combating climate change but has also greatly reduced its carbon footprint through the process of sustainability.  It has also grown to be a major inspiration to its counterparts from the sportswear and fashion industry.  Their implementation has been instrumental in helping us understand the impact of greenhouse gas emissions and climate change on our future generations. We hope to see Adidas continuing its journey to strive towards leaving our planet in as good a condition as possible for our upcoming generations. 

By Malavika Jayani

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